Thanks so much to all of you who have visited this week. Wednesday’s turnout ended up being far greater than we expected—literally it was the busiest day in the history of our retail shop. So thanks for your patience, your support and your understanding as we tried our best to keep things moving as quickly as possible. We apologize to those who waited several hours in line. We are not satisfied with those wait times and we will continue to try to improve them.
Given the extreme circumstances this week we want to share our thought process with you. We always try to set limits such that a beer released on Wednesday of a given week makes it to that Saturday, as we understand people have commitments that often prevent them from visiting during the week. We also try to set the limit so that we can hold that limit (per person, per day) for the entire first week and sometimes beyond that (i.e., the recent Norma release). Demand and turnout are extremely difficult to predict and thus we sometimes have to adjust the limits day to day as we are doing this week. Again, this is an attempt to be as fair as possible and allow folks arriving on Saturday a reasonable chance of getting at least one bottle of a beer that was released on Wednesday. We do not always succeed, but this is what we try very hard to accomplish. Adding another layer of complexity, we try to set limits that make it worth the drive since many of our customers travel long distances and spend large amounts of their time to visit us. We are always thinking about this balancing act. Hopefully this provides some context.
So on to the rest of the week! We are doing everything within our power to make Flora Blue/Black last as far into the day Saturday as possible. Therefore, we will be dropping the bottle limit to 1 bottle per person (per day, as always) on Friday March 20th and Saturday March 21st.
Additionally, if the lines and waits begin to suggest that customers will have 2+ hour waits in the growler line we will drop the growler limit, as needed, to speed the line. If this occurs we apologize in advance and hope you understand that we are doing it to improve the experience for everyone.
Thanks again for all the support! It is quite humbling and we look forward to seeing many of you soon, or perhaps for one of our future releases.
The Hill Farmstead Brewery team